There are always ways to contribute towards making the world a better place. This was the philosophy which in 2005 led Pioneer to establish a partnership with Laço, a non-profit association which operates in the prevention, early diagnosis and treatment of breast cancer.
Laço was created in 2000, and since then it has distinguished itself by providing highly relevant services to the community. Pioneer is a premium office paper brand targeting the female segment, which made this partnership a natural step. It should be highlighted that more than a simple disease in itself, this issue is a social problem, affecting not just an individual, but an entire family or circle of friends.
With this partnership, Pioneer once again underscores its social responsibility by entering the world of philanthropy. Its support for this social cause has already become an inseparable part of Pioneer, which has in recent years received a great deal of support and acknowledgement from clients and consumers.
Although developments in the field of medicine have resulted in major progress in terms of the prevention and cure of breast cancer, it still remains the leading cause of death for European women. To counter this trend, there need to be more bodies driving the system forward, in order to educate, prevent and change mindsets. The Pioneer & Laço partnership has played an essential role in this regard.
Pioneer believes that there is always something more to be done to improve the wellbeing of humanity.
It is convinced that sustainable management and social responsibility, in the form of support for associations such as Laço, contribute decisively towards strengthening ties with the communities of which it is a part.